Ties that bind | Celebrating Dads this Father’s Day

Ties that bind | Celebrating Dads this Father’s Day

Industry

Industry

Finance

Finance

Client

Client

UOB

UOB

Service

Service

Branding Video

Branding Video

Date

Date

18 June 2023

18 June 2023

The idea for this video emerged from a deep desire to celebrate the unique and invaluable role that fathers play in our lives. We wanted to capture not just the duties of fatherhood, but the profound values that are passed down from generation to generation. The concept revolves around the themes of honor, mentorship, and unwavering support—qualities that define what it means to be a father.

The idea for this video emerged from a deep desire to celebrate the unique and invaluable role that fathers play in our lives. We wanted to capture not just the duties of fatherhood, but the profound values that are passed down from generation to generation. The concept revolves around the themes of honor, mentorship, and unwavering support—qualities that define what it means to be a father.

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